- Self evaluation of interests (necessary if targeting your own niche)
- Perseverance and Passion
- Constant Study
- Mentorship (finding mentors in this industry is an absolute must)
- Love of writing and sharing (this is the basis of why blogs were made in the first place)
- Constant Monitoring of Traffic and Readers
Here is more about them based on their website:
HubSpot® is an inbound marketing system to help your small or medium sized business get found on the Internet by the right prospects and convert more of them into leads and customers for maximum marketing ROI.Now Hubspot does not only focus on websites. They have acknowledged and even demonstrated how blogs such as this one and millions of others are reshaping the Marketing Industry. They have even come up with blogging tips that is free for all and is an eye opener for both tenured and newbies alike. Check it out: Hubspot Blogging Kit
HubSpot inbound marketing software helps your company get found by the qualified prospects that are looking for the products or services that you sell in search engines, blogs and the blogosphere, and social media. Once these qualified visitors are on your website, HubSpot helps you convert more of them into leads and paying customers through landing pages, lead intelligence and marketing analytics.
HubSpot is web-based, does not require any IT staff, and is designed to be used by a marketing person, not a techie. Our company, our blog and our products have been featured in the Wall Street Journal Online, MarketingSherpa, PC Magazine, AdAge, and MarketingProfs.
With all that said, I guess it is time for you to try it out and start blogging. Over all simply follow what you feel you like to share and talk about. Eventually, the shape of your blog and the people that read it shall follow.